Copywriter • Editor • Journalist
Copywriter. Editor. Journalist.
With over 20 years' media experience, Jillian Bolger is one of Ireland's most established storytellers. An award-winning magazine editor, travel writer and copywriter, she has a deep knowledge and understanding
of the luxury lifestyle sector.
She has edited magazines on travel, food, interiors, parenting and weddings, and writes for Ireland’s most influential newspapers and glossies. Jillian connects readers to experiences through perfectly chosen words.
Editors commission her lively and compelling stories. Luxury brands hire her to sell dreams. Agencies recommend her to their prestigious clients. Jillian understands their demographic because she is their demographic.
With strong commercial acumen and a wealth of interdisciplinary experience, Jillian's voice is trusted by industry leaders.
Let her find the right words for you too: to connect, influence and inspire your target audience.
SERVICES
LUXURY COPYWRITING
Great copywriting is about more than words: it’s about establishing credibility, standing out from the competition, and connecting you to the people that matter.
Your website is often a client’s first engagement with your brand. If it's dull, outdated or poorly written, it's undermining your business. Sharp, persuasive copywriting can be the difference between a new customer and lost revenue.
Of course, your brand is so much more than your website, which is why Jillian works across a full suite of marketing collateral. She can deliver stylish copy for your client communications, social media posts, brochures, ad campaigns, blogs, newsletters and special projects. She can write your brand story, product names and web headlines. Her diverse client base includes luxury hotels, retail, tourism, the arts and financial services.
If you're lost for words, Jillian can help you find them. Beautifully.
TRAVEL WRITING
Years of intrepid, independent travel have lead Jillian to a career as one of Ireland's most prolific travel writers. She's traversed South America, driven the circumference of Australia, spent a year exploring Asia, stayed in the world's leading hotels and lived on four continents. You'll find her travel features on the pages of Ireland's best-selling publications, including the Irish Independent, IMAGE magazine, Business Post and The Irish Times.
A 20-year career has seen Jillian forge trusted relationships with hotels, tourist boards, airlines, travel agencies and leading PR firms. She always delivers fresh and thoughtful stories to influential and high profile publications.
Jillian writes about Ireland too, for the national press and international inflight magazines. A member of the Irish Food Writers' Guild, she is also Dublin editor for Georgina Campbell Guides and an author for Fodor's Essential Ireland 2021 guidebook.
MAGAZINE EDITING
A 20-year career in magazines has seen Jillian oversee countless newsstand successes and contract titles. She's edited glossy magazines on travel, food, interiors, parenting and weddings, including Food & Wine Magazine, Irish Brides and Irish Interiors. She's won awards for her editing, both at consumer and contract level, and worked on the editorial teams at IMAGE, Irish Tatler and Image Interiors & Living.
Jillian has launched new magazines, increased circulation and collaborated on many luxurious publications for private sector clients in hospitality and retail. Creative, organised and well-connected, she can bring any idea to life and produce beautiful publications for any field, industry or occasion.
FEATURE WRITING
With an eye for the unusual and an ear for the curious, Jillian is trusted by Ireland's leading editors. You'll find her work across most broadsheets and glossies, including the Irish Independent, The Irish Times, The Sunday Times, Business Post, IMAGE and Irish Tatler.
An expert in food, hotel and travel trends, she enjoys breaking exclusives, conducting interviews, sparking debate and finding an original hook that will grip a reader and make an editor look good. In short, she tells a good story, and loves nothing more than a challenging commission.
Contact Jillian
Do you need help telling your story?
Standing out from the competition?
Refreshing your brand?
Establishing its credibility?
Launching a business?
Figuring out your communications strategy?
Reaching a new audience?
If you're lost for words, Jillian can help you find them. Beautifully.
To find out more about Jillian's capabilities in luxury branding, please fill in this form. She would be delighted to start a conversation about working together.
